I build and run Some Select, Sidebay Supply, and Simeon (a multi-platform revenue aggregator, launching September 2026). Three different products, three different audiences, one person. Here's the stack that actually makes it work.
Design & build — Framer
No surprise here if you've been following along. Framer is the tool I reach for first on any web project. The combination of visual control, animation capability, and CMS functionality is unmatched for the type of work I do — and the template marketplace means I can ship client projects faster without compromising on quality.
All of the templates at Sidebay Supply are built in Framer, which also means they go through the Framer marketplace quality review before they're sold. That review process is a constraint I've come to appreciate — it forces a level of craft that wouldn't happen naturally under deadline pressure.
For anything more complex or custom, I drop into code. But for 80% of what I build, Framer handles it without friction.
Why it's in the stack: speed without sacrifice. You can ship something beautiful in a day, and iterate without starting over.
Content management — Sanity
For projects that need a real CMS — Some Select being the clearest example — Sanity is where I land every time. The structured content model is genuinely flexible, the Studio is fast to configure, and the API makes it easy to build exactly the frontend you want without fighting the CMS.
The Some Select catalogue runs on Sanity. Every site entry, every tag, every image — all managed through a custom Studio configuration that took a few hours to set up and has required almost zero maintenance since.
Why it's in the stack: build the CMS once, forget it exists. That's the goal, and Sanity actually delivers it.
Revenue — Polar
For selling digital products through Sidebay Supply, I use Polar exclusively. The decision wasn't just about features — it was about image. Polar positions itself as infrastructure for builders and indie developers, which aligns with the audience I'm building toward.
The checkout experience is clean, the product pages are minimal and fast, and the built-in analytics give me what I need without requiring a separate dashboard.
Why it's in the stack: it matches the brand. The tools you use to sell say something about who you are. Polar says "this person builds real things for real people."
Revenue tracking — Simeon (my own tool, launching September 2026)
The honest answer to "how do you track revenue across all your projects" is: painfully. Stripe dashboard for one thing, Polar analytics for another, manual checks for a third. The context-switching alone costs thirty minutes a day.
That's why I built Simeon. It's a multi-platform revenue aggregator — one dashboard that pulls in data from Stripe, Polar, Shopify, Gumroad, Lemon Squeezy, Paddle, and manual entries. One number. One trend line. One place to understand whether things are moving in the right direction.
It's launching in September 2026. If you sell things online across more than one platform, it will save you time every single day.
Why it's in the stack: because it didn't exist and I needed it. That's usually the best reason to build something.
Communication & AI — Claude
The productivity multiplier that doesn't get talked about enough in the tools conversation is AI — not as a novelty, but as genuine infrastructure. I use Claude for almost every text-heavy task: briefs, copywriting drafts, SEO outlines, email sequences, product descriptions, and — if you're reading this — some version of these articles started as a conversation there too.
The key is treating it as a thinking partner rather than an output machine. The best results come from working iteratively: rough idea → structured brief → draft → edit → final. At each step, you're adding judgment that the tool can't replicate. But the time saved on structure and first drafts is real.
Why it's in the stack: because writing everything from scratch when you're managing three projects alone isn't a strategy, it's a bottleneck.
What's not in the stack
A project management tool. A team communication platform. A time tracker. An elaborate notion system with seventeen linked databases.
The overhead of managing tools is a form of work that produces nothing. When you're solo, the best system is the simplest one you'll actually use. For me, that's a single Notion workspace per project, a weekly review, and a calendar. Everything else is noise.
The underlying principle
Every tool in this stack shares one property: it removes friction from the thing I actually need to do. Framer removes friction from building. Sanity removes friction from managing content. Polar removes friction from selling. Simeon removes friction from understanding what's happening financially.
When you're building alone, friction isn't just inconvenient — it's the thing that stops you from shipping. The stack isn't about having the best tools. It's about having the right ones.